{"id":5274,"date":"2020-11-09T13:15:49","date_gmt":"2020-11-09T11:15:49","guid":{"rendered":"https:\/\/www.gopillaracademy.com\/blog\/?p=5274"},"modified":"2023-02-20T16:18:46","modified_gmt":"2023-02-20T14:18:46","slug":"social-media-marketing-pro","status":"publish","type":"post","link":"https:\/\/www.gopillarnews.com\/en\/social-media-marketing-pro\/","title":{"rendered":"Social media marketing for professionals and construction companies"},"content":{"rendered":"\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_22 counter-hierarchy counter-decimal\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.gopillarnews.com\/en\/social-media-marketing-pro\/#Social_media_marketing_for_professionals_and_construction_companies\" title=\"Social media marketing for professionals and construction companies\">Social media marketing for professionals and construction companies<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.gopillarnews.com\/en\/social-media-marketing-pro\/#Social_media_and_marketing_strategies_for_professionals_applied_to_the_building_design_sector\" title=\"Social media and marketing strategies for professionals applied to the building design sector\">Social media and marketing strategies for professionals applied to the building design sector<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.gopillarnews.com\/en\/social-media-marketing-pro\/#But_why_is_social_media_so_important_to_promote_the_work_of_architects\" title=\"But why is social media so important to promote the work of architects? \">But why is social media so important to promote the work of architects? <\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.gopillarnews.com\/en\/social-media-marketing-pro\/#Planning_marketing_actions_in_advance_and_setting_objectives\" title=\"Planning marketing actions in advance and setting objectives\">Planning marketing actions in advance and setting objectives<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.gopillarnews.com\/en\/social-media-marketing-pro\/#Setting_up_a_social_media_marketing_strategy\" title=\"Setting up a social media marketing strategy\">Setting up a social media marketing strategy<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.gopillarnews.com\/en\/social-media-marketing-pro\/#Platforms_to_use_to_promote_yourself_online\" title=\"Platforms to use to promote yourself online\">Platforms to use to promote yourself online<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.gopillarnews.com\/en\/social-media-marketing-pro\/#Click_on_the_banner_to_discover_our_training_offer_for_architects_civil_engineers_and_designers_Access_today_to_our_online_courses_with_a_70_discount_for_a_limited_time\" title=\"Click on the banner to discover our training offer for architects, civil engineers and designers. Access today to our online courses with a 70% discount for a limited time!\">Click on the banner to discover our training offer for architects, civil engineers and designers. Access today to our online courses with a 70% discount for a limited time!<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Social_media_marketing_for_professionals_and_construction_companies\"><\/span><strong>Social media marketing for professionals and construction companies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p><em>Find out why professionals and construction companies should develop a strong social media marketing strategy to achieve their goals!<\/em><\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>The <strong>presence of social media<\/strong>, especially in the <strong>self-employed sector,<\/strong> is constantly increasing. With over 3.5 billion social media users around the world, <strong>digital marketing<\/strong> (if well leveraged) is always creating new <a class=\"rank-math-link\" href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\" rel=\"noopener\">job opportunities<\/a>. In this new climate, construction companies and designers can benefit from producing quality content and interacting with their followers.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" class=\"wp-image-5275\" src=\"https:\/\/www.gopillaracademy.com\/blog\/wp-content\/uploads\/2020\/11\/social-media-marketing-professionisti-architetti-1536x864-1-1024x576.jpg\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<h3><span class=\"ez-toc-section\" id=\"Social_media_and_marketing_strategies_for_professionals_applied_to_the_building_design_sector\"><\/span><strong>Social media and marketing strategies for professionals applied to the building design sector<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote\">\r\n<p>&#8220;Social media has become the hub of our daily routine. Millennials (born between 1981-1996) have the highest daily use of social media, at 90.4%, followed by Generation X (born between 1965-1980) at 77.5% and Baby Boomers (born between 1946-1964) at 48.2%. These statistics show that social media has become an everyday tool for all age groups.\u201d<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n<p>Construction companies can use social media marketing strategies as a channel to control discussions that arise surrounding their brand, share important news about their organization and, above all, leverage digital channels to engage a target audience, those potentially interested in purchasing their services and products.<\/p>\r\n\r\n\r\n\r\n<p>Professional social media marketing platforms contain a large audience for construction companies that they otherwise couldn&#8217;t reach. An audience of digital natives who could help the construction industry progress and grow in this digital age.<\/p>\r\n\r\n\r\n\r\n<p>Developing proper social media marketing activities for construction companies is therefore essential in communicating a positive brand perception and creating \/ fueling online conversations that generate free exposure.<\/p>\r\n<p><a href=\"https:\/\/www.gopillaracademy.com\/shop\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignleft size-large wp-image-16119\" src=\"https:\/\/www.gopillarnews.com\/wp-content\/uploads\/2022\/03\/BANNER-ENG-GENERICO-copia-2-1024x135.png\" alt=\"\" width=\"1024\" height=\"135\" \/><\/a><\/p>\r\n\r\n\r\n\r\n<h3><span class=\"ez-toc-section\" id=\"But_why_is_social_media_so_important_to_promote_the_work_of_architects\"><\/span><strong>But why is social media so important to promote the work of architects? <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Social media for architects is<strong> the cheapest way to promote your business<\/strong> and drive interested traffic to a website. Thanks to social networks, <strong>interacting with customers<\/strong> and publishing specific content oriented to lead generation has never been easier.<\/p>\r\n\r\n\r\n\r\n<h3><span class=\"ez-toc-section\" id=\"Planning_marketing_actions_in_advance_and_setting_objectives\"><\/span><strong>Planning marketing actions in advance and setting objectives<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>If you know who to sell your services to, choose the right channels, and are able to create and communicate the right content for your audience (at the right moment of need), the sky&#8217;s the limit.<\/p>\r\n\r\n\r\n\r\n<h3><span class=\"ez-toc-section\" id=\"Setting_up_a_social_media_marketing_strategy\"><\/span><strong>Setting up a social media marketing strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Before you begin, ask yourself a few questions.<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>What are your social media goals? (traffic, brand awareness, customer service or community engagement)<\/li>\r\n<li>Who is your target market and where \/ when are your potential customers online?<\/li>\r\n<li>What&#8217;s your content plan? It&#8217;s important to have a variety of content (blogs, posts, videos, educational resources, images etc.)<\/li>\r\n<li>How do you plan to analyze your social media marketing activities? What metrics will you use?<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>These questions will help you decide <strong>what and where to post.<\/strong> As a general rule, only 25-35% of your posts should be &#8220;sales&#8221; or promotions.<\/p>\r\n\r\n\r\n\r\n<p>Community engagement work is the foundation of any sales strategy. When you share a wide variety of content, your target audience will respond more favorably.<\/p>\r\n\r\n\r\n\r\n<h3><span class=\"ez-toc-section\" id=\"Platforms_to_use_to_promote_yourself_online\"><\/span><strong>Platforms to use to promote yourself online<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>We recommend that you start promoting yourself on two\/three platforms. Once you know that you are able to regularly post high-quality content on these three platforms, you can decide to add more channels.<a href=\"https:\/\/www.gopillaracademy.com\/shop\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"size-large wp-image-16119 alignnone\" src=\"https:\/\/www.gopillarnews.com\/wp-content\/uploads\/2022\/03\/BANNER-ENG-GENERICO-copia-2-1024x135.png\" alt=\"\" width=\"1024\" height=\"135\" \/><\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Click_on_the_banner_to_discover_our_training_offer_for_architects_civil_engineers_and_designers_Access_today_to_our_online_courses_with_a_70_discount_for_a_limited_time\"><\/span><strong><a href=\"https:\/\/www.gopillaracademy.com\/shop\/\" target=\"_blank\" rel=\"noopener\">Click on the banner to discover our training offer for architects, civil engineers and designers. Access today to our online courses with a 70% discount for a limited time!<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Table of Contents Social media marketing for professionals and construction companiesSocial media and marketing strategies for professionals applied to the building design sectorBut why is social media so important to promote the work of architects? Planning marketing actions in advance and setting objectivesSetting up a social media marketing strategyPlatforms to use to promote yourself onlineClick &hellip;<\/p>\n","protected":false},"author":15,"featured_media":5280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[438],"tags":[352],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.gopillarnews.com\/en\/wp-json\/wp\/v2\/posts\/5274"}],"collection":[{"href":"https:\/\/www.gopillarnews.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gopillarnews.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gopillarnews.com\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gopillarnews.com\/en\/wp-json\/wp\/v2\/comments?post=5274"}],"version-history":[{"count":11,"href":"https:\/\/www.gopillarnews.com\/en\/wp-json\/wp\/v2\/posts\/5274\/revisions"}],"predecessor-version":[{"id":16358,"href":"https:\/\/www.gopillarnews.com\/en\/wp-json\/wp\/v2\/posts\/5274\/revisions\/16358"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gopillarnews.com\/en\/wp-json\/wp\/v2\/media\/5280"}],"wp:attachment":[{"href":"https:\/\/www.gopillarnews.com\/en\/wp-json\/wp\/v2\/media?parent=5274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gopillarnews.com\/en\/wp-json\/wp\/v2\/categories?post=5274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gopillarnews.com\/en\/wp-json\/wp\/v2\/tags?post=5274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}