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Social media marketing for professionals and construction companies

Social media marketing for professionals and construction companies

Find out why professionals and construction companies should develop a strong social media marketing strategy to achieve their goals!


The presence of social media, especially in the self-employed sector, is constantly increasing. With over 3.5 billion social media users around the world, digital marketing (if well leveraged) is always creating new job opportunities. In this new climate, construction companies and designers can benefit from producing quality content and interacting with their followers.

Social media and marketing strategies for professionals applied to the building design sector

“Social media has become the hub of our daily routine. Millennials (born between 1981-1996) have the highest daily use of social media, at 90.4%, followed by Generation X (born between 1965-1980) at 77.5% and Baby Boomers (born between 1946-1964) at 48.2%. These statistics show that social media has become an everyday tool for all age groups.”

Construction companies can use social media marketing strategies as a channel to control discussions that arise surrounding their brand, share important news about their organization and, above all, leverage digital channels to engage a target audience, those potentially interested in purchasing their services and products.

Professional social media marketing platforms contain a large audience for construction companies that they otherwise couldn’t reach. An audience of digital natives who could help the construction industry progress and grow in this digital age.

Developing proper social media marketing activities for construction companies is therefore essential in communicating a positive brand perception and creating / fueling online conversations that generate free exposure.

But why is social media so important to promote the work of architects?

Social media for architects is the cheapest way to promote your business and drive interested traffic to a website. Thanks to social networks, interacting with customers and publishing specific content oriented to lead generation has never been easier.

Planning marketing actions in advance and setting objectives

If you know who to sell your services to, choose the right channels, and are able to create and communicate the right content for your audience (at the right moment of need), the sky’s the limit.

Setting up a social media marketing strategy

Before you begin, ask yourself a few questions.

  • What are your social media goals? (traffic, brand awareness, customer service or community engagement)
  • Who is your target market and where / when are your potential customers online?
  • What’s your content plan? It’s important to have a variety of content (blogs, posts, videos, educational resources, images etc.)
  • How do you plan to analyze your social media marketing activities? What metrics will you use?

These questions will help you decide what and where to post. As a general rule, only 25-35% of your posts should be “sales” or promotions.

Community engagement work is the foundation of any sales strategy. When you share a wide variety of content, your target audience will respond more favorably.

Platforms to use to promote yourself online

We recommend that you start promoting yourself on two/three platforms. Once you know that you are able to regularly post high-quality content on these three platforms, you can decide to add more channels.

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